WORDS & PHOTOS Natilee McGruder
Hobson Cox is a southern character the likes of which great novels are made. I was brought to this charming and charismatic gentleman’s attention by a friend who had shared with me Hobson’s newest endeavor: peanut butter. Hobson has a story for every story and another story after that, but they all have a point: and if you listen well you can learn something. The first lesson is: don’t be afraid to be yourself or reinvent yourself. An army veteran who served in Vietnam, Hobson is also an optician and owner of Affordable Eyewear on Madison Avenue since 1987 (with another location run by his brother in Governor’s Square), Hobson runs a unique special: “We give an extra 10% off any of our sale items when you bring us a bag of CHICKEN FEED.” Hobson ran for mayor against Todd Strange in 2011 on a campaign of that promised “openness, honesty, and transparency.” He is technologically savvy, being one of the first to stream in Montgomery with his Central Alabama Radio Talk/TV Network (CARTN) and he engages in webhosting and cybersquatting: acquiring and maintaining popular or useful domain names that people will be willing to pay for in the future. He also owned the former Capitol Gifts on Madison Avenue where Affordable Eyewear is located, which sold Civil War and Civil Rights memorabilia. He is a consummate business man that does not let emotion get in the way of a profitable idea: “In my world, I can sell more confederate flags on the street than anyone else.”
Hobson’s father was a peanut farmer who moved away from the family land because he could not make enough money in Alabama to take care of his family, including his six children. They followed the path of the Great Migration, a movement during which 6 million black Americans were compelled to flee the Deep South in search for better job opportunities and more social freedom in Northern and Midwest cities like Detroit and Chicago. It was in the fourth grade in Cincinnati, Ohio that Hobson learned about Dr. George Washington Carver. A resourceful man who was known to search trash heaps with his students for items to use in his lab at Tuskegee University, Dr. Carver went on to use his keen knowledge of chemistry and physics and his resourceful spirit to research the humble peanut. He eventually came up with more than 300 new uses for the peanut including chili sauce, caramel, peanut sausage, mayonnaise and coffee, shampoo, hand lotion, insecticides, glue, charcoal rubber and axle grease.
Hobson is following in the footsteps of his father and Dr. Carver as he works towards production of his very own “Tuskegee” and “Skegee” Peanut Butters: minimally processed and sweetened with local honey from Joe Barnett and Angel and Tim Faulkner out of Fitzpatrick, AL. He found additional inspiration from Dr. Carver’s legacy while working in Tuskegee for three years under ophthalmologist Dr. S.H. Settler, who is a strong part of the local community. Not too long ago, Hobson heard from one of his customers about someone making peanut butter out at East Chase and it immediately occurred to him to try his hand at it. He searched online and found out that there was no “Tuskegee Peanut Butter” and so he snapped up the name, bought five pounds of Valencia fresh peanuts, shelled them while watching Cam Newton beat New Orleans, roasted them, and then promptly burnt out his first food processor. After several batches and meticulously tracking his successes and failures, his final product is left smooth, but a bit gritty; just how Hobson imagines Dr. Carver’s original butter might have been with the technology of the time, a historical fact he is currently researching. Lightly sweetened with honey and made savory with a pinch of kosher salt, Hobson’s original Tuskegee Peanut Butter and his “special secret” blend of Skegee Peanut Butter are instant Alabama classics. The generous samples he gave me didn’t make it to Ann Street.
The second lesson I learned from Hobson is to support local. The movement of eating and producing local is not a new one to Hobson or his kin. The Cox family has been living on family land in Smuteye, an unincorporated town in Bullock County, about an hour outside of Montgomery since 1837. Hobson lives in a renovated home built in 1870, which sits across the street from the house where he was born, in which his brother Major Cox currently resides. The Cox family is known for hosting a Hog Killing Time Barbeque every year in the fall that brings together annually a crowd of friends and family to the Cox Plantation. Through this local heritage comes another business inspiration: Hobson hopes to bring the first grocery store to downtown Montgomery, Smuteye Grocery, to be located in his building at 10 Perry Street near the Irish Bread Pub. Smuteye Grocery’s facade would be that of a rural general store in homage to the original Smuteye country store (pictured) and it would specialize in locally produced food like breads, cakes, smoked meats. and peanut butters as well as outside products.
Hobson loves Montgomery because of the challenge and opportunity we face to elevate the city into its rightful spot in United States and world culture. He says that we must stop throwing rocks at each other and move forward capitalizing on our significant location as the birthplace of the Civil War and the Civil Rights Movement. He believes that we should take pride in what we have to offer and charge those who can pay for the use of our bridges, our capitol steps, and our churches, which become hotbeds of activity around election and anniversary times. At the end of the day, the last lesson I learned from Hobson Cox and Dr. George Washington Carver is that Montgomery needs more entrepreneurs in addition to free and creative thought with a little bit of peanut butter on the side.
Look out for Tuskegee Peanut Butter from Smuteye Foods coming to a store near you as well as Smuteye Grocery. Hobson Cox can be reached at Affordable Eyewear, 324 Madison Avenue, (334) 834-2020.